The growing demand in luxury segment has gained traction in Côte d’Ivoire. To meet growing demand, the officials of Addoha Group officially launched “PRESTIGIA” brand during an evening event on April 18 in Sofitel Hôtel Ivoire. 

Bellevue Resort is a residential community for which an investment of FCFA50bn investment (MAD800mn) was required. It comprises 800 luxury apartments in 8-storey blocks that overlook the lagoon (in front of the popular Le Plateau business hub). The community is regarded as unique of its kind in the city. 

The evening launch event took place at Sofitel Hôtel Ivoire, featuring the great reggae singer Alpha Blondy, with the attendance of Mr. Anas Sefrioui, CEO of Addoha Group, Anas Berrada, managing director of Addoha Group, H.E. Abdelmalek El Kettani, the Moroccan ambassador in Côte d’Ivoire, and a number of renowned figures. 

The Ivorian construction minister Mr.  Bruno Nabagné Koné expressed the satisfaction of the Ivorian authorities about having such a major residential community in their country.